Wharton Virtual Lunch - Le 12 Janvier avec Bruno Lannes

Bruno Lannes is a senior partner in the Shanghai office, where he is based since 2006. Prior to joining the Shanghai office, Mr. Lannes worked in the London and Paris offices. In over 30 years of strategy consulting experience, he has led major consulting assignments in the consumer goods and retailing sectors, as well as in Private Equity. His experience covers all aspects of strategy development and implementation, performance improvement, digital transformation, organization and change management.

Today, Mr. Lannes is a senior member of the Consumer Goods and Retail practice for Greater China, focusing on the Retail, Consumer goods and luxury sectors in China. He has worked extensively in food, personal care, and beverage sectors with projects covering growth strategy, post-merger integration, sales & distribution optimization, digital strategy. He also led projects in food and non-food retailing in areas covering strategy, digital and profit improvement.

Mr. Lannes published multiple articles on China consumer products, luxury and retail sectors in Chinese and English business magazines. He is the main author of the China Shopper Reports, published twice a year since 2012, which describe China FMCG trends, as well as the China luxury report, published once a year since 2008.

Mr. Lannes is a recipient of Shanghai Magnolia Silver Award which is the highest honor bestowed by the city on expatriates who have significantly contributed to Shanghai's economic performance, international relations, business environment, management standards and social development.

Mr. Lannes earned an MBA with Distinction from the Wharton School, and is a graduate of Ecole Supérieure de Commerce de Paris (France).

Prior to joining Bain & Company, Mr. Lannes started his own consulting firm and subsequently became the Managing Director of Braxton Associates in France.